The Insurance Center was formed in La Crosse, Wisconsin, in 1966 with a single mission in mind: to provide quality and affordable health insurance to the dairy farm families of southwestern Wisconsin.

From those humble beginnings, The Insurance Center has grown to become one of the largest independent insurance and financial service agencies in the Midwest—a recognized leader in providing quality insurance products and services to individuals and businesses.

With 11 locations in Wisconsin, as well as one in Iowa, we have the unique knowledge and insight to be your practical, reliable local insurance agent. The Insurance Center is committed to a long-term relationship with our clients, and we are willing to back up that commitment with superior products and excellence in service.

701 Sand Lake Road, Onalaska, WI 54650 | 1 (800) 362-8046